Marco Magnocavallo

Serial Entrepreneur & Investor

Three decades of turning obsessions into companies

From hand-tuning classic Mini Coopers to shipping wine boxes across Europe. Every step started with noticing something broken and fixing it the hard way.

About Me

I've spent the last three decades turning personal obsessions into companies – from hand-tuning classic Mini Coopers to shipping wine boxes across Europe. None of it was planned; every step started with me noticing something that felt broken and deciding to fix it the hard way.

The Road So Far

Classic Mini Parts

At 21 I skipped most university lectures and opened a tiny shop that imported performance parts for the original Mini Cooper. We restored cars, tuned engines, and even filled the Monza racetrack with 150 Minis for a rally weekend. Those three years were my MBA in inventory, margins, and the brutal honesty of a cash register.

Early Web Agency

While fax machines still screeched, my brother called from the U.S. raving about this thing called the Internet. We launched one of Italy's first web agencies and ended up building intranets for Poste Italiane, McKinsey, Daimler-Chrysler and others. When the dot-com bubble burst our monthly revenue halved overnight, but we stayed alive long enough to sell the company to a venture-backed startup in 2001.

Blogo

Blogs felt more alive than old-school newsrooms, so I created Blogo, a network of vertical sites written by enthusiasts instead of stiff journalists. It grew into the #3 news destination in Italy. In 2011 Dada/RCS sold Blogo to Populis for €6 million, and I cashed out to see what building from the other side of the table looked like.

TechCrunch Coverage

Venture Capital

I became a VC partner at Principia SGR, writing €2–5 million tickets into four start-ups. The job taught me pattern recognition, but I missed the smell of the engine and the risk of blowing it up myself.

Tannico

Wine retail felt medieval – tiny online catalogues, no data, zero logistics. Five co-founders and I started Tannico in Milan and kept adding pieces until it became Italy's biggest (and then Europe's fastest-growing) online wine platform: B2C, Ho.Re.Ca wholesale, white-label e-commerce for wineries, a wine bar, a flying wine school, and a rare-bottle arm.

Campari bought 49% in 2020; in December 2022 the Campari–Moët Hennessy joint venture acquired the remaining shares, taking the company to 100% ownership and giving me a graceful exit.

Angel Bets Along the Way

While running Tannico I backed a handful of founders I wish I'd had when I was 25: Iubenda (privacy SaaS), Cortilia (fresh-food delivery), Velasca (direct-to-consumer shoes), Milkman (last-mile logistics), Robot.com (AI-powered chatbots) and about a dozen more.

Neighbourhood Projects

Retirement lasted three months. I bought Geppo 1981, a thin-crust Roman pizzeria that has been feeding the Morgagni district since cassette tapes. In 2024 Juliette – my co-founder at Tannico – and I revived Rosticceria Palazzi, a 1992 comfort-food counter in Porta Venezia that serves lasagna and roast chicken without the buzzwords.

Dissapore Feature

Selvatiq

Adventure called again. With a small crew we relaunched Selvatiq, a gin house that harvests wild botanicals by hand: Himalayan juniper at 4,000m, desert sage in Utah, myrtle on Sardinia's cliffs. Three gins, one idea – let the place speak louder than the recipe.

Vibe Coding

After twenty years away from code, AI development tools like Cursor reignited my passion for programming. What started as weekend experiments became a playground for exploring generative AI's potential in content organization and automation. The joy of building systems again, combined with modern AI capabilities, opened up possibilities I hadn't imagined.

This led to many small projects, including reviving Wikli – originally a startup newsletter I launched in 2011 that grew to 10,000 subscribers before becoming too demanding to maintain manually. Now it's reborn as an AI-powered platform that automatically curates and generates content digests, built entirely with AI tools and free services like Cloudflare Workers and GitHub Actions.